The apology did little to sway The Weeknd, who said on Monday that he would no longer work with the retailer. site, the product is still for sale, but the image does not include a child model, unlike H&M's other apparel items, which are modeled by kids. Indeed, as of late morning on Monday, the green sweatshirt was not on H&M's U.S. When asked how the brand intends to prevent such issues in the future, a spokeswoman says H&M will be 'reviewing our internal routines.' We believe in diversity and inclusion in all that we do.'

'It has been removed from all online channels and the product will not be for sale in the United States. 'We sincerely apologize for this image,' the company said in a statement. By Monday morning, the Swedish brand had removed the image.

site, drew controversy over the weekend as social media users noticed it and shared their outrage. Mirzaie said the company had committed to manufacture some of its products in South Africa and had also entered into a collaboration with a South African fashion designer.H&M has removed and apologized for an online ad depicting a black child in a sweatshirt with text reading 'Coolest Monkey in the Jungle.' The image, which was viewable on the fast-fashion retailer's U.K. She said two local advertising campaigns were launched in collaboration with a local creative agency. Mirzaie said another commitment following the incident was that the company’s global marketing teams needed to work with local South African black-owned marketing and creative agencies. She said the workshops were for the entire management group in South Africa‚ including store managers‚ assistant store managers and all regional teams. “Locally‚ we have had collaborations with the IJR where diversity and inclusiveness workshops were carried out in May and August‚” Mirzaie said. She said although the company had over 170‚000 employees from diverse backgrounds worldwide‚ it recognised the need to increase awareness and education across the organisation‚ not just in terms of what met the eye but also diversity in terms of thoughts and perspective. She said after the outcry‚ the company had met organisations including the Ahmed Kathrada Foundation and the Institute for Justice and Reconciliation (IJR). “Our position was and still is very clear: this was a big mistake and we simply got it wrong‚” said Mirzaie. Mirzaie said questions were raised after the incident about whether H&M was a racist company.

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